miq.shod wfma rfÜ isÿjQ urK lsysmhlgu jerÈlre jQfha f*ianqla iudc jfí wvú cd,hhs' udla il¾n¾.a úiska wrUkq ,en f,dj mqrd w;sYhska ckm%sh jQ f*ianqla cd,h tls’fkld oek y÷kd.ekSu i|yd mdúÉÑ lrkq ,nk w;r “Thd f*ianqla tfla bkakjo@” hkqfjka weiSu oeka ;reK mrmqr w;r muKla fkdj jeäysá mrmqr w;r o iq,n fhÿulaj ;sfí' tls’fkldf.a jeo.;a f;dr;=re yqjudre lr.ekSug yd l,lska kqÿgq ñ;=re ñ;=ßhka y÷kd.ekSug Ndú;d lrk f*ianqla tl wfma rfÜ kï fndfydaúg .egjr úfha miqjk mdi,a hk ;reK" ;reKshka ´md¥m l;d lsÍug fhdod .kakd njla fmfka' yßhg neÆfjd;a jro we;af;a f*ianqla tfla fkdj th Ndú; lrk ms<sfjf<ah'
uE; ld,fha§ msg msgu f*ianqla iïnkaO fldg urK lsysmhla wfma rg ;=< udOH jd¾;d fldg ;sìKs' fï w;r f*ianqla tl yryd y÷kd.;a ;reKhl= yd ñ;=re jQ ujla o" mdi,a úfha oeßhka ;sfofkla o fj;s' ñka tla oeßhla f*ianqla tfla mdi,a we÷ñka isák PdhdrEm w;f¾ fjk;a isiqfjl= iu. isáfha hehs lshkq ,nk PdhdrEmhla tu isiqjd úiska ‘ge.a’ lrkq ,en úÿy,am;s ta iïnkaOfhka m%isoaêfha fodia ke.Su ksid Èú f;dr lr.;a;dh' bka Èk lsysmhlg miq ;j;a mdi,a oeßhla f*ianqla tflka y÷kd.;a fmïj;dg ;udf.a hehs lshd fjk;a rEu;a hqj;shlf.a PdhdrEmhla hjd fmïj;d uõmshka iu. ksjig meñKs miq bka we;s jQ ,eÊcdj ksid Èú kid.;a nj lsheúKs' f;jeks isiqúh Èúkidf.k ;snqfKa fmïj;d iu. f*ianqla tflka ‘peÜ’ fkdlrk f,ig uj wjjdo lsÍu fya;=fjks'
fï ish,a, udOH jd¾;d lr ;snqfKa f*ianqla ixfla;h jk t*a wl=r fhdod f*ianqla ksid isÿjQ urK njla wÛjñks' tfy;a fuh fldf;la ÿrg ksjerÈ fpdaokdjlao @ wfkla w;g f*ianqla fkd;snqKq ld,fha wfma rfÜ fujka isÿùï ,sms fyda cx.u ÿrl:k yryd isÿùï yd Ôú;h ms<sn| .eUqßka fkdis;k yd blaukska l,n,hg m;ajk jhfia ;reK" ;reKshka ishÈú kidf.k ke;so@ fndfyda ÿrg ldrKd fidhd n,k úg we;s jkafka f*ianqla hkak l=ulao lshd fyda th m%fhdackhg .; hq;af;a flfiaoehs lshd fkdoek ú,dis;djlg fuka ‘f*ianqla ksid isÿjk urK’ f,i wfma rfÜ fïjd m%pdrh jk njh' fkdtfia kï fuu Èú kid .ekSug udOH u.ska wf,ú jákdlula §u msKsi fïjdg f*ianqla ikakduh ^Brand& fhdok njh' by; ñh.sh tla ;reKshlf.a uj rEmjdyskS úldYhl§ yඬd je<mqfKa ‘wfka fï f*dakaj,ska <uhskag fï jf.a úm;a fjkak fokak tmd fldfydu yß tajd kj;ajkak” hehs lshñks'
2004 fmnrjdß 4 jeksod wdrïN jQ f*ianqla iudc jfí wvú cd,fha uQ,ia:dkh msysgd we;af;a wefußldfõ" le,sf*dakshdfõh' 2005 jk;=re wefußldjg iSud jQ f*ianqla tys ks¾ud;Djreka uyd l=fõrhka lrñka f,dj mqrd me;sr .sfhah' udla il¾n¾.a ks;r lshkafka ;ud f*ianqla werUqfõ fldïmeKshla msysgqùfï woyiska muKla fkdj f,dj tls’fkld yd iïnkaO lrùfï ;u oelau uqÿkam;a lrjd.ekSug njh' flfia jqjo ´kEu fyd| fohla krl w;g yrjd .ekSug ñksidg we;s Wmka yelshdj wkqj f*ianqla yryd jerÈ jev isÿjkafka wfma rfÜ muKla fkdfõ'
2013 jif¾§ ngysr bjqf¾ isg f*ianqla cd,hg iïnkaO jk wfhl= mß.Kl ffjrihla wfkla idudðlhska fj; uqod yer ;sìKs' fï yryd Tyqg ;ud yd iïnkaO ù ke;s jqjo ´kEu f*ianqla idudðlfhl=g ;u mKsjqv hjkakg yels úh' ta jif¾§u f*ianqla yryd wefußldkq fvd,¾ oioyil uqo,la jxpksl f,i tl;= lsÍula .ek jd¾;d jQ w;r Ökh" brdkh" mdlsia;dkh" Wiafnlsia:dkh" isßhdj" nx.a,dfoaYh yd mdlsia;dkh úúO mokï u; f*ianqla ;u rgj,a ;=< Ndú;h ;ykï fldg ;sfí' 2011 jif¾§ f*ianqla yryd W;aijj,g werhqï lsÍu ;ykï lsÍug c¾uksh fhdackdjla i,ld neÆfõ ;u Wmka Èkh fjkqfjka jer§ulska ;u f*ianqla cd,fha isák ish,a,kagu fmdÿ werhqula oyih yeúßÈ hqj;shl úiska lsÍu ksidh' fuys§ /iajQ msßi md,kh lrkakg fmd,Sish fhdojkakg isÿj ;sfí' 2007 jif¾§ ld¾hd,h ;=< f*ianqla Ndú;h n%s;dkHfha ld¾hd, fiajlhka ishhg y;<sia ;=klg muK ;ykï jQfha ksIamdok lghq;= wvd, jk njla oekqKq ksidh'
óg wu;rj fouõmshka o oekqj;aj jhi wjqreÿ oyhg wvq orejka f*ianqla .sKqï mj;ajdf.k hdu fndfyda ngysr rgj, úfõpkhg ,la úKs' jrla bkaÈhdfõ nex.f,darfha§ f*ianqla Ndú;d lrkakkaf.a .sKqïj,g fydfrka we;=¿ jQ wfhla .sKqu ysñ ;eke;a;df.a fyda ;eke;a;shf.a PdhdrEmh bj;a lr ksrej;a PdhdrEm tys w,jkakg lghq;= lr ;snqKs' f*ianqla wh:d f,i Ndú;d lrkakjqkaf.ka ;u mqoa.,sl;ajhg jk ydksh i,ld tu cd,fhka bj;a jQ wh .ek f,dj mqrd wikakg ,efí' wi,ajeis bkaÈhdfjka uE;l§ wikakg ,efnk f*ianqla urK w;r ;u ksrej;a mska;+r lsisfjl= úiska fuu cd,hg we;=¿ lrkq ,eìu yd f*ianqla tl yryd lsisfjl= ;udg È.ska È.gu ysßyer lsÍu ksid ish Èú kid.;a ;reKshka fofokl= .ek jd¾;d úh' tfukau uõmshka ;udg f*ianqla mdúÉÑ lrkakg fkd§u ksid Èúkid.;a ;reKshlo" fjhs' wka;¾cd,h msßlaik úg fujeks f*ianqla urK fldf;l=;a yuqjk w;r bka jeäu msßi jd¾;djkafka wdishdfjks' fï ish,a, f,dj fld;ekl fyda isák wh iïnkaO lrjk m%fhdackj;a jfí wvúhla jerÈ f,i Ndú; lsÍfï m,úmdlhkah" b;ska jerÈlre f*ianqla o @ th jerÈ f,i Ndú; lrkakjqkao @
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